Search Engine Optimization Certification

Course Name

Contact Hours: 70 (an estimated time frame devoted to a course of study from start to finish that can vary from student to student)

Course Description

To be successful online, you need to build SEO into your digital marketing plan. Smart businesses of all industries are using SEO to grow their business and connect with customers. Why? Most businesses get about 60-80% of their traffic from organic search, and it’s usually the top three results in search that get the click. Organic search (meaning non-paid search engine rankings) is the single biggest source of traffic to most successful businesses’ websites. Without SEO you could be missing out on reaching a huge segment of your target audience.

Your Search Engine Optimization Certification will help you:

Use SEO to drive organic search to get massive results
Optimize your website to blow away the competition
Impress clients with your certified expertise and high-level knowledge
Help businesses plan successful SEO strategies

You will also have the opportunity for weekly one-on-one office hours with one of our highly-qualified trainers. These sessions will all you to ask questions that you have about the curriculum or how to apply it to your business.

Please note: Course of study may be completed earlier than indicated.

Outcome

The search engine optimization certification is an investment in your future. Certified graduates have the knowledge and expertise to be recognized as SEO experts. Showcase your valuable skills developed during the training course to employers and clients, and advance your career today. You’ll wonder how you ever got along without it!

Assessment

You obtain your Online SEO Certification by completing the coursework, passing the SEO test and submitting a SEO Strategy for yourself or your business. Once completed, you will receive a digital certificate, a certified badge to display on your website/social media accounts, PLUS a certification on your LinkedIn account!

Outline

Program must be completed within 10 weeks; however Certification includes FULL ACCESS for ONE YEAR from date of enrollment to these courses for reference purposes (including updates):

Search Engine Optimization (SEO)

In this SEO Training course, you will learn everything you need to know about optimizing your website to rank better in search. This course will provide you with the knowledge you need to identify SEO tactics that will get you the best results and integrate them into your digital marketing plan. We also show you how to build and execute an SEO plan and master advanced techniques to get the best results.

Learn what SEO is and why it’s important
How to build a strategic SEO plan
Tracking and measuring results
Technical audits for better results
Advanced tips and tricks

Program Content:

SEO Training 100 - Essentials
SEO Training 200 - Strategy
SEO Training 300 - Management
SEO Training 400 - Mastery

Copywriting for Search

We’ll introduce the concepts of how search engines work, what it means to optimize your content for search engines, and why it’s important to keep this process in mind before you begin writing.

Understanding how search engines work
The steps to growing your engagements
Content optimization for better search
Pro-tips for writing content
Advanced tips and tricks to grow results

Program Content:

Copywriting for Search 100 - Essentials
Copywriting for Search 200 - Strategy
Copywriting for Search 300 - Management
Copywriting for Search 400 - Mastery

Websites

Your website is your first impression and you only have a few seconds to capture attention. Your website is also the hub of your online activity. In this course, you’ll learn the benefits of a website for your business and the importance of a strategically planned website.

Discover best practices
Information architecture
Usability & user experience
How to better design your website
SEO keywords to show up in search

Books

All training is delivered online; no additional purchase required.